Be Kind. Be Curious. Belong.
Big Adventures for Kids. A Proven Business for You.
Maggie Magoo’s™ Afterschool Adventures and Camp Magoo™, our afterschool enrichment programs and full-day summer day camps, bring literacy, robotics, creativity, and hands-on adventure to elementary students every day after the bell and all summer long. Now franchising on a proven, award-winning 10-year model: programs run inside existing elementary schools, so there’s no storefront to build, no nights or weekends, and families re-enroll year-round.
The Opportunity
Programs operate directly through school and community partnerships, creating a leaner, more scalable operating model than almost anything else in the franchise category.
A Decade of Community Trust
Maggie’s Place brands and programs have earned over 16 industry awards, recognizing excellence in community partnerships and enrichment education. Maggie Magoo’s carries that tradition forward into our national franchise brand.
How the Model Works
Franchisees are awarded territories built around groups of elementary schools. Rather than relying on a single retail footprint, owners expand by opening multiple onsite programs across their territory.
Recurring Revenue Model
Maggie Magoo’s™ runs on a school-year enrollment model with advance billing, automatic annual re-enrollment, and long-term school partnerships. Families are automatically re-enrolled each year. Camp Magoo extends those same family relationships through the summer, pre-loading summer enrollment from the existing roster before external marketing even begins.
“Our programs are designed to create year-round family relationships, not one-time enrollments.”
Family-Friendly Ownership
A business that works with you, not against you.
“Built for meaningful growth without the nonstop hours required in many traditional franchise systems.”
Operational Infrastructure
Maggie Magoo’s operates on an integrated platform that automates much of the enrollment and parent management processes. Owners step into modern infrastructure with full support on day one.
“Maggie Magoo’s™ owners focus on relationships, school partnerships, program quality, community presence, and growth, while modern operational infrastructure handles the rest.”
Support & Professional Services
The Maggie Magoo’s™ system is supported by experienced professionals across multiple operational disciplines, so owners focus on relationships, school partnerships, and territory growth instead of administrative complexity.
“Designed to help owner-operators focus more on growth, families, and school partnerships, and less on administrative complexity.”
Family Founded
Maggie Magoo’s was founded by Sheryl Gittings, Dan Randall, and Margaret “Maggie” Gittings-Randall, a team of experienced early education and business professionals.
Co-Founder / COO
Masters of Educational Leadership, Idaho State University
Bachelors of Arts, Business Management, Menlo College
With a professional background in early childhood education beginning in 1995, Sheryl has spent nearly three decades building programs that put children first. She has held leadership roles across the early childhood education field, including center director and multi-site management positions with national childcare providers, where she developed expertise in operations, training, and program quality.
Sheryl earned her B.A. in Business Administration from Menlo College in 2007, followed by her M.Ed. in Educational Leadership from Idaho State University in 2022, combining operational leadership with a deep understanding of how children learn and grow.
After meeting Dan in an Early Childhood Development course at Palomar College, the two later founded Maggie’s Place in Idaho Falls, growing it into one of Eastern Idaho’s most recognized enrichment and summer camp programs. In 2024, they rebranded the company as Maggie Magoo’s Afterschool Adventures, expanding the vision into a national franchise system. Today, Sheryl serves as Chief Operating Officer, bringing steady leadership, operational expertise, and decades of experience to the Maggie Magoo’s brand.
Co-Founder / CEO
Masters of Science in Entrepreneurship and Innovation
W. P. Carey School of Business, Arizona State University
Bachelors of Arts in History, Idaho State University
With a background in Information Technology and entrepreneurship, Dan founded Advanced Net Solutions in Temecula, California in 2001. At Maggie’s Place, he led strategic initiatives, curriculum development, and the creation of the Robotics Workshop program. Dan recently earned his master’s degree in Entrepreneurship and Innovation from Arizona State University’s W. P. Carey School of Business in partnership with the Herberger Institute for Design and the Arts, where he helped guide the rebrand from Maggie’s Place to Maggie Magoo’s. During his graduate program, he was awarded ASU’s Certificate of Achievement in the Creation category for innovation and entrepreneurial work. Today, Dan oversees Maggie Magoo’s technical infrastructure and brings creativity, curiosity, and strategic thinking to the brand.
Director of Curriculum Design and Implementation
Bachelor of Science in Anthropology, Arizona State University
With a professional background in education, enrollment management, and child development, Margaret Gittings has spent her career creating supportive, engaging environments for students and families. As Co-Founder of Maggie’s Place Learning Center and Maggie Magoo’s, she has overseen enrollment coordination, family engagement, academic planning, and daily program operations since 2016.
Margaret has also held leadership and instructional roles across Arizona’s education sector, including Center Director for Huntington Learning Center, Science and Special Education Teacher with Academy of Math and Science & SUSD, Quality First Assessor with Southwest Human Development, and Program Specialist with KinderCare Learning Centers. Her experience spans early childhood education through middle school instruction, with a focus on individualized learning, staff development, and student success.
A graduate of Arizona State University with a Bachelor of Science in Anthropology, Margaret brings a thoughtful, student-centered approach to Maggie Magoo’s. She is known for her compassionate leadership, strong operational experience, and commitment to creating meaningful educational experiences for children and families.
A quick hello from our team.
Single-Owner Franchise Territories
Maggie Magoo’s is now awarding single-unit franchise territories across 26 states. Search for your state below to start your inquiry. If your state is not listed, please reach out to us to begin a conversation.
No territories match those filters. Try clearing the search or selecting a different state.
Single-owner, ZIP-code-defined territories are mapped with each franchisee during the discovery process, built around local groups of public, charter, private, and parochial elementary schools. Don’t see your state, or want to talk through a specific market? Tell us where you are and we’ll follow up.
Mutual Evaluation
Discovery Day is how we meet our future franchisees, and how they meet us. A full day on-site with our leadership team: brand immersion, operational transparency, deep questions, mutual evaluation. Selective, relationship-oriented, never high-pressure.
Qualified candidates are invited to Discovery Day after a Discovery Call and FDD review. The day includes meeting Dan and Sheryl, touring an active program, and reviewing operational systems in detail. Both sides leave with a clear sense of fit.
Begin the ProcessA few of the questions candidates ask most often. See all FAQs →
Maggie Magoo’s™ operates inside elementary schools through school partnerships and facility-use agreements, no storefronts, no expensive buildouts, no late-night or weekend hours, no large multi-shift staffing. The model trades retail overhead for onsite scalability and recurring monthly enrollment revenue.
Each territory contains a defined group of local elementary schools across public, charter, private, and parochial categories. Owners run and grow multiple onsite programs across their territory over time, scaling as their operational systems and staffing grow.
Community-oriented owner-operators who want to build a meaningful business with long-term local impact. Ideal candidates often come from backgrounds in education, business ownership, youth programs, leadership, operations, or family-focused industries.
No. While education experience can be helpful, we are primarily looking for strong owner-operators who care about children, leadership, community relationships, and building a long-term business. We provide training, systems, curriculum guidance, and operational support.
Startup investment varies based on territory size, staffing, launch timing, local requirements, and operational scale. Detailed investment information is provided during the franchise evaluation process and in the Franchise Disclosure Document (FDD).
Discovery Day is an opportunity for qualified candidates to meet the leadership team, learn about the business model, review systems and operations, ask detailed questions, and determine whether the partnership is a strong mutual fit.
The first step is a short inquiry. We’ll review and set up a Discovery Call with our leadership team.
Start Your InquiryBuilt With
Maggie Magoo’s™ grew from a local Idaho brand into a nationally scalable franchise offering through close partnership with industry leaders in franchise formation, consulting, and technology, plus the designated and preferred suppliers behind day-to-day operations. We’re grateful for their guidance, support, and the systems that made this franchise possible.